Alcohol is a posion (unfortunately)

Breaking down alcohol creates toxic byproducts in our body. It is our liver’s job to flush out these toxins and uses our body’s vitamins and minerals as fuel to get the job done. However, your body quickly uses up its nutrient reserves and send you a message that something is wrong—in the form of a pounding headache, muscle pains and a queasy stomach. This is what us sciency people call a “hangover”.

1. Liver vs Alcohol

When we drink alcohol it is our liver’s responsibility to clean things up. Lucky for us, our bodies are equipped with the molecular tools that it needs in the form of enzymes. These enzymes transform toxic alcohol molecules into acids that our body can absorb and use.

After that first drink, our blood carries Ethanol (alcohol) to our liver where its molecules are broken down by the enzyme Alcohol Dehydrogenase into the toxic compound Acetaldehyde.

2. Body vs Alcohol

Acetaldehyde is classified as a Group 1 human carcinogen, which means that it is responsible for many of the unpleasant hangover symptoms we’re familiar with, including nausea and vomiting. To get back on the track to happiness, our body produces Aldehyde-Dehydrogenase which breaks down Acetaldehyde into the non-toxic compound Acetic Acid.

Here’s the important part!

Producing Aldehyde-Dehydrogenase requires a lot of ingredients (including amino acids, carbohydrates, and vitamins) that your body wants to use for other necessary functions. (You know, like living.) This nutrient deficiency affects your whole body, including your brain, pancreas, heart and immune system.

In response, your body reacts to tell you there is something wrong by inducing headaches, body pains and nausea. And we have all been here before…

This is a hangover

The most effective ways to help prevent the worse hangover side effects is to make sure your body has all of the nutrients it needs to effectively remove alcohol.

Give your body everything it needs to repair itself before or while you drink. The Intelligent Drinking line of formulas help to replenish all of the vitamins and minerals your body craves after alcohol consumption. LAUNCH fortifies your body with 22 nutrients into one tasty and preventative drink. The Intelligent Drinking Supplement Line has an answer for every alcohol woe.

Our Science Driven Ingredients

Electrolytes

Our electrolyte mix is designed to replace those electrolytes lost at the source...

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Amino Acids & Antioxidants

Amino acids are essential for repairing tissue in the muscles, bones, and skin as well...

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Methyl- Vitamins

Many of the body’s essential metabolic functions such as sustaining healing...

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Chelated Minerals

Chelated minerals have undergone a chemical combination process...

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