If you live in the United States you’ve likely heard of the promised-land of alcohol, also known as Europe. A land where people as young as 16 can legally enjoy a fully-alcoholic beer. For a long time, many in the U.S. used Europe as an example, saying that because they introduce their kids to alcohol at a younger age, they are less likely to abuse it when they get older. As it turns out, that may not be true.

A new study published in The Lancet Public Health found that people who had been exposed to alcohol in their teenage years more likely to engage in binge drinking, had symptoms of alcoholism and experience alcohol related harms such as memory loss.

Richard Mattick, professor of drug and alcohol studies at the University of New South Wales and co-author of this study spoke about their findings, saying that while it is tempting to allow teenagers to drink  “…is, unfortunately, well-intentioned, but not a good idea. All you are doing is giving your permission to kids to drink.”.

The study looked at the behaviour of over 1,900 parents and their school-age children over the course of six years, starting at the age of twelve. Unsurprisingly, the incidences of binge drinking (five or more drinks in a sitting) increased dramatically as the kids got older.

This study is worth noting because old logic dictated that parents who introduced their kids to alcohol at a younger age were making them less likely to develop alcohol problems, this study tells us that the opposite is true.

The bottom line is you should really avoid consuming alcohol while your brain is developing, particularly if you are binge drinking. For those of you who are of age, remember to stay hydrated and keep a packet or two of LAUNCH on your bedside table. Visit www.intelligentdrinking.com to learn more.


  1. https://www.theguardian.com/society/2018/jan/25/giving-teenagers-alcohol-may-increase-risk-of-drink-related-problems-study

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