Alcohol is a posion.

Breaking down alcohol creates toxic byproducts that are hard on the body.


When we drink alcohol it is our liver’s responsibility to clean things up. Lucky for us, our bodies are equipped with the molecular tools it needs in the form of enzymes. These enzymes transform toxic alcohol molecules into acids that our body can absorb and use.

Once ingested, our blood carries Ethanol (alcohol) to our liver where its molecules are broken down by the enzyme Alcohol Dehydrogenase into the toxic compound Acetaldehyde.


Acetaldehyde is classified as a Group 1 human carcinogen. This classification means that Acetaldehyde is responsible for many of the unpleasant hangover symptoms we’re familiar with, including nausea and vomiting. To cleanse itself, our body produces Aldehyde-Dehydrogenase which breaks down Acetaldehyde into non-toxic Acetic Acid.

Producing Aldehyde-Dehydrogenase requires a lot of ingredients (including amino acids, carbohydrates, and vitamins) that your body can use for other functions. This nutrient deficiency affects different areas of your body including your brain, pancreas, heart and immune system.

Your body then reacts to tell you there is something wrong through  headaches, body pains and nausea.

This is a hangover.

The most effective ways to help prevent the worse hangover side effects is to make sure your body has all of the nutrients it needs to effectively remove alcohol.

Give your body everything it needs to repair itself before you drink. The Intelligent Drinking line of formulas help replenish all of the vitamins and minerals your body craves after alcohol consumption. LAUNCH fortifies your body with 22 nutrients into one tasty and preventative drink. The Intelligent Drinking Supplement Line has an answer for every alcohol woe.

The Solution


Our electrolyte mix is designed to replace those electrolytes lost at the source...

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Amino Acids & Antioxidants

Amino acids are essential for repairing tissue in the muscles, bones, and skin as well...

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Methyl- Vitamins

Many of the body’s essential metabolic functions such as sustaining healing...

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Chelated Minerals

Chelated minerals have undergone a chemical combination process...

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